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Gloria Jeans

Gloria Jeans
IndustryRetail
Founded1988
FounderVladimir Melnikov
HeadquartersMoscow,
Russia
Key people
Maksim Basov (CEO)
BrandsGloria Jenas, Gee Jay, Ready! Steady! Go!
Revenue40,493,000,000 Russian ruble (2017) 
Increase78 billion rubles (2023)
Increase9,6 billion rubles (2023)
OwnerVladimir Melnikov

Gloria Jeans – Soviet and Russian company, established in 1988 by Vladimir Melnikov. It manufactures and sells clothing, shoes and accessories for the whole family under the brands Gloria Jeans and Gee Jay.

History

In 1988 Vladimir Melnikov founded the "Gloria" cooperative in Rostov-on-Don, which became the country's first official jeans manufacturer.[1]

In 1995 the company was transformed into "Gloria Jeans". In 1997 Vladimir Melnikov founded "Gloria Jeans Corporation" JSC, specializing in retail trade.[2][3]

"Gloria Jeans" is engaged in the retail and sale of clothing for all categories of citizens under the Gloria Jeans & Gee Jay brands.[4][5]

In 2009 according to the research company TNS Russia, Gloria Jeans was recognized as the second most purchased Russian brand.[6]

For 2012 "Gloria Jeans" had 48 factories in Russia and Ukraine, 550 stores in the Russian Federation.[7]

In 2015 the company had nine regional offices and merchandising and design centers in the following cities and countries: Sao Paulo (Brazil), Istanbul (Turkey), Chicago (USA), Japan, Vietnam and Shanghai.[8]

The central office of the company was located in Rostov-on-Don until 2016. In 2016 Vladimir Melnikov moved his office to Moscow.[9]

In 2022 "Gloria Jeans" rebranded.[10]

In the same year each "Gloria Jeans" worker, who had worked at the company for at least 10 years, received from Vladimir Melnikov 1 million rubles.[11]

At the end of 2022 "Gloria Jeans" had 675 stores in 300 cities.[12]

As of the end of 2023, "Gloria Jeans" had 710 stores located in more than 300 cities in Russia, Belarus and Kazakhstan. The company also had two logistics complexes in Novosibirsk and Rostov Oblast.[13]

In 2024 "Gloria Jeans" launched a new clothing brand Ready! Steady! Go!, designed for teenagers 14–20 years old.[14]

In 2024 "Gloria Jeans" established a subsidiary company GJ Tech LLC in order to optimize the use of information technology in its activities.[15][16]

  • Shop in Moscow (shopping mall "Oceania", 2016)
    Shop in Moscow (shopping mall "Oceania", 2016)
  • A store in Rostov-on-Don (shopping center "MegaMag", 2023)
    A store in Rostov-on-Don (shopping center "MegaMag", 2023)

Gloria Jeans has changed three logos throughout its existence.

Until 2011 the Gloria Jeans brand name was italicized on the logo and had a blue color. The letters "G" and "J" were larger than the other letters. There was a horizontal stripe under the name.

In 2011 the logo changed colors: white inscription "Gloria Jeans" on a blue background.

In 2013 the company used the logo with white letters "G" and "J" on a red background and below the blue inscription "Gloria Jeans".[17]

The new logo of 2022 is minimalistic, it has contemporary font: white letters "GJ" on a gray background.[18]

  • Logo from 2011 to 2013
    Logo from 2011 to 2013
  • Logo from 2013 to 2022
    Logo from 2013 to 2022
  • Logo from 2022
    Logo from 2022

Owners and management

Founder of the company, Chairman of the Board of Directors – Vladimir Melnikov.[19]

General Directors

From 2022 to June 2024 – Liliya Bulatova (before her, this post was held by the british Seis Ismail)[20]

From June 2024 – Maksim Basov (he is also a member of the Board of Directors)[4]

Financial indicators

Year Revenue, billion rubles Net Income, billion rubles
2011[21] 15,5 -
2012[7] Increase 23,3 2,7
2013[22] Increase 27,65 Decrease 2,65
2014[23] Increase 28 -
2015[24] - Increase 2,7-2,8
2016[25] Increase 34 Increase 4,2
2017[26] Increase 40,8 -
2018[27] Increase 47 -
2019[28] Decrease 37,7 Decrease 0,927
2020[29] Increase 40,2 Increase 2
2021[20] Decrease 19,8 Decrease 1,1
2022[30] Increase 70 -
2023[13] Increase 78 Increase 9,6

References

  1. ^ "От "фарцовки" до легального бизнеса, или История успеха Gloria Jeans". Коммерсантъ (in Russian). 2014-07-08. Retrieved 2024-11-26.
  2. ^ "Герои года в русском ритейле. Владимир Мельников ("Глория Джинс")". RETAILER.ru (in Russian). 2023-12-20. Retrieved 2024-11-26.
  3. ^ "Основатель ростовской компании Gloria Jeans стал долларовым миллиардером". south.vedomosti.ru (in Russian). 2024-04-02. Retrieved 2024-11-26.
  4. ^ a b "Гендиректор "Глории Джинс" стал ее совладельцем". Interfax.ru (in Russian). 2024-09-23. Retrieved 2024-11-26.
  5. ^ ""Глория Джинс" запустит новый бренд одежды для подростков". profashion.ru (in Russian). 2023-08-28. Retrieved 2024-11-26.
  6. ^ "Меньше одежды - ИА "Финмаркет"". www.finmarket.ru. 2010-03-10. Retrieved 2024-11-26.
  7. ^ a b "Как ростовский бизнесмен создал одежную сеть "Глория Джинс" с оборотом $1 млрд". Forbes.ru (in Russian). 2013-10-17. Retrieved 2024-11-26.
  8. ^ "Продажа 25% корпорации "Глория джинс" сорвалась". Forbes.ru (in Russian). 2015-02-02. Retrieved 2024-11-26.
  9. ^ "Кабинет владельца "Глории Джинс" на "Арме": молитвослов, примерочная и образцы тканей". Forbes.ru (in Russian). 2017-06-02. Retrieved 2024-11-26.
  10. ^ ""ГЛОРИЯ ДЖИНС" ПЕРЕСМАТРИВАЕТ ФОРМАТЫ И ЗАПУСКАЕТ НОВЫЙ БРЕНД". cre.ru (in Russian). 2023-11-09. Retrieved 2024-11-26.
  11. ^ "Vladimir Melnikov". Forbes. Retrieved 2024-11-26.
  12. ^ "Корпорация "Глория Джинс" в 2022 г. получила рекордные чистую прибыль и выручку по РСБУ". Interfax.ru (in Russian). 2023-04-25. Retrieved 2024-11-26.
  13. ^ a b ""Глория Джинс" в 2023 году увеличила выручку на 11%". Interfax.ru (in Russian). 2024-01-11. Retrieved 2024-11-26.
  14. ^ "Компания "Глория Джинс" запустила бренд одежды для подростков". BFM.ru - деловой портал (in Russian). Retrieved 2024-11-26.
  15. ^ ""Глория Джинс" создала дочернюю IT-компанию GJ Tech". Interfax.ru (in Russian). 2024-10-01. Retrieved 2024-11-26.
  16. ^ "Ростовская "Глория Джинс" создает IT- компанию". Коммерсантъ (in Russian). 2024-10-01. Retrieved 2024-11-26.
  17. ^ "Gloria Jeans Logo and symbol, meaning, history, PNG, brand". Retrieved 2024-11-26.
  18. ^ "Gloria Jeans запустила премиальную линейку одежды". SHOPPER`S. 2024-02-22. Retrieved 2024-11-26.
  19. ^ "Владимир Мельников". Forbes.ru (in Russian). Retrieved 2024-11-26.
  20. ^ a b "Генеральным директором АО "Глория Джинс" стала Лилия Булатова". Коммерсантъ (in Russian). 2022-12-22. Retrieved 2024-11-26.
  21. ^ "Крупные ритейлеры растут быстрее рынка". Ведомости (in Russian). 2012-06-06. Retrieved 2024-11-26.
  22. ^ "Одежда хуже продается". Ведомости (in Russian). 2014-01-15. Retrieved 2024-11-26.
  23. ^ ""Глория джинс" больше не ищет инвесторов". Ведомости (in Russian). 2015-02-02. Retrieved 2024-11-26.
  24. ^ "Вкратце". Ведомости (in Russian). 2016-03-13. Retrieved 2024-11-26.
  25. ^ "К Gloria Jeans пришили терроризм". www.kommersant.ru (in Russian). 2017-11-26. Retrieved 2024-11-26.
  26. ^ "Выручка Gloria Jeans выросла на 20,1% по итогам 2017 года". RETAILER.ru (in Russian). 2018-01-31. Retrieved 2024-11-26.
  27. ^ "В Gloria Jeans сменился гендиректор". Ведомости (in Russian). 2019-11-12. Retrieved 2024-11-26.
  28. ^ "«Глория Джинс» нарастила прибыль за 2020 год в два раза". РБК (in Russian). 2021-04-19. Retrieved 2024-11-26.
  29. ^ "«Глория Джинс» увеличила чистую прибыль в два раза, до 2 млрд рублей в 2020 году". www.panram.ru (in Russian). Retrieved 2024-11-26.
  30. ^ ""Глория Джинс" ожидает роста инвестпрограммы в 2024 году минимум в 1,5 раза". Interfax.ru (in Russian). 2023-12-20. Retrieved 2024-11-26.
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