The Loyalty Effect

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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

The Loyalty Effect (Revised edition, 2001)
Author	Fred Reichheld, Thomas A. Teal
Language	English
Subject	Human resource management
Publisher	Harvard Business Review Press
Publication date	2001 (revised version)
Media type	Paperback
Pages	352
ISBN	978-1578516872
OCLC	837730464

The Loyalty Effect is a 1996 book by Fred Reichheld of the consulting firm Bain & Company, and the book's title is also sometimes used to refer to the broader loyalty business model as a whole.^[1] Reichheld's book was exceptionally popular with marketing and customer relationship management professionals, and as such the phrase "loyalty effect" has become synonymous in some circles with the more generic concepts covered by the loyalty business model.^[2]

In 2001, Reichheld penned a sequel to the book called Loyalty Rules! and released a revised edition of the original work.

• Reichheld, Frederick F. The Loyalty Effect, Harvard Business School Press, 1996. (Revised 2001)
• Reichheld, Frederick F. Loyalty Rules!, Harvard Business School Press, 2001.

• Reichheld's site for The Loyalty Effect and Loyalty Rules!
• Net Promoter Overview about Reichheld's findings in The Loyalty Effect.

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