Mariette (vodka)
Vodka Mariette is a neutral spirit produced in Bordeaux, France.
Product description
Mariette is distilled five times using French, GMO-free whole wheat and water from the Ambes Spring in Bordeaux. The vodka is also produced in three flavors including 'Raspberry & Pomegranate', 'Vanilla & Coconut' and 'Orange & Pineapple'. All flavors use natural ingredients, are 40% Alc./Vol. (80 proof) and certified kosher by the Orthodox Union. Mariette is a female French name that translates to 'Little Rebel' and the vodka comes packaged in 'neckless' bottle.[1]
History
The brand was launched in the US market during Fall of 2014, first appearing as an event sponsor for Lincoln Center in New York City.[2]
In 2016, Mariette launched its Yes to Vodka, No to Catcalling initiative, in which all truck drivers transporting Vodka Mariette are required to sign an oath to never engage in behaviour considered "street harassment" or "catcalling" towards any individual at any time.[3][4]
Awards
In 2014, Mariette Vanilla & Coconut received a Gold Medal, and Mariette Orange & Pineapple received a Silver Medal for Best Flavored Vodkas from The Fifty Best.[5] For 2016, the brand was granted the Star Diamond Award from the American Academy of Hospitality Sciences.[6]
See also
References
- ^ "Vodka Mariette". Beverage Industry. Retrieved 30 January 2015.
- ^ "Rolling out in the U.S. this fall is Vodka Mariette, a French vodka produced in Bordeaux". Chilled Magazine. Archived from the original on 28 January 2015. Retrieved 30 January 2015.
- ^ Nicola Carruthers (September 5, 2016). "Top 10 spirits marketing campaigns in August 2016". Spirits Business.
- ^ Annie Hayes (August 16, 2016). "Vodka Mariette campaign combats catcalling". Spirits Business.
- ^ "Flavored Vodka". The Fifty Best. Retrieved 30 January 2015.
- ^ "Sinatra-founded Accolade for Vodka Mariette". Bar Business Magazine. Archived from the original on 8 December 2015. Retrieved 2 December 2015.
External links
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