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Shady Records

Shady Records
Parent companyUniversal Music Group
Founded1999; 25 years ago (1999)
Founder
Distributor(s)
GenreHip hop
Country of originUnited States
Location
Official websiteshadyrecords.com

Shady Records is an American record label founded by rapper Eminem and his manager Paul Rosenberg in 1999, following the commercially successful release of The Slim Shady LP that same year. The label's name comes from the last name of Eminem's alter ego, Slim Shady.

The Shady Records roster was showcased on their 2006 compilation album, Eminem Presents: The Re-Up, which peaked at number 2 on the Billboard 200. The label's roster was also predominantly featured on the soundtrack to the film 8 Mile; the film starred Eminem while the album was led by the single "Lose Yourself". The song became the first hip hop song to win an Academy Award for Best Original Song.

Shady Records has signed and released projects for acts including Eminem himself, his group D12, Obie Trice, 50 Cent, Cashis, Bad Meets Evil, Slaughterhouse, Yelawolf, Griselda, Westside Gunn and Conway the Machine; its roster as of 2024 includes Westside Boogie, Grip and Ez Mil.

History

1999–2004: Formation, first generation, growth and feuds

Eminem founded Shady Records in 1999.

After Eminem released The Slim Shady LP, he started his own record label in late 1999. Eminem looked for an avenue to release D12, and Rosenberg was keen to start a label, which led to the two teaming up to form Shady.[1] Its A&R Marc Labelle has defined the record label as "a boutique label but [with] all the outlets of a major [and] Interscope backing up our every move."[2]

D12 was the first act signed by Shady as they had been rapping together since the 1990s, and the members had made a promise that whoever became successful would come back and sign the others.[3] In June 2001, D12 released Devil's Night, peaking at #1 on the Billboard 200, earning 371,000 copies during the first week of release.[4][5] Obie Trice was introduced to Eminem through D12's Bizarre. Eminem signed him in June 2001 as the second Shady act.[6][7] Obie Trice first got public attention via a freestyle skit on the Devil's Night album and The Eminem Show track, "Drips".

While working on the film 8 Mile, Eminem had a meeting with then underground rapper 50 Cent. Eminem had heard 50 Cent's mixtape, Guess Who's Back?, taken them to Dr. Dre and offered him the chance to work together on the artist.[8] 50 Cent became the first solo artist signed to Shady and Aftermath.[9] The 8 Mile soundtrack was the third Shady LP to be released.[10][11] The first single was "Lose Yourself", which earned multiple nominations and became a surprise win of an Academy Award for Best Original Song, the first time a hip hop song had ever won the award.[12][13][14] The second single was 50 Cent's "Wanksta", which was released as a buzz track[15] and became popular in 50 Cent's home town.[16] During this time, Eminem had also made a deal with DJ Green Lantern, who released the label's first mixtape, Invasion!, in 2002.[17] He was the DJ for Eminem during the Anger Management Tour.[18]

The fourth release from Shady was 50 Cent's Get Rich or Die Tryin', in February 2003. The album became the fastest selling debut in U.S. history, selling 872,000 copies in its first week.[19][20] Next to be released from Shady was Obie Trice's debut album, Cheers, six months later. Despite being commercial successful, the LP was considered overshadowed by 50 Cent's music at the time.[7] In 2003, Shady was involved in several controversies with the likes of the inherited Murder Inc. feud that 50 Cent and G-Unit were involved in,[21] on-going problems with the previous co-owners of The Source magazine, namely Benzino,[22] as well as escalating issues with rapper Royce da 5'9", who was previously a friend of Eminem and D12, until they reunited in 2010.[23]

Near the end of 2003, Eminem and Dr. Dre signed a joint deal with Stat Quo.[24] Stat Quo became the second artist to be signed to Shady and Aftermath. The following year saw the release of D12's second album, D12 World. Also, in 2004, Eminem and Rosenberg began a venture offered by Sirius Satellite Radio that saw the airing of their uncensored hip hop radio station, Shade 45.[1][25] Shady DJ, DJ Green Lantern, was given his own show,[26] whilst 50 Cent's G-Unit DJ, DJ Whoo Kid, co-hosted G-Unit Radio on Saturdays.[27]

2005–2009: Development and Eminem Presents: The Re-Up

Obie Trice released two albums on the label, before leaving Shady in 2008.

2005 saw the release of 50 Cent's second release, The Massacre, which set a record as the sixth fastest selling album since Nielsen SoundScan started tracking albums in 1991, with 1.14 million albums sold in four days.[28][29] The album was a commercial success, and was only 32,000 records away from being the best-selling album of the year.[30] On "Piggy Bank", a song off the album, 50 Cent insulted several artists, including Jadakiss.[31] The feud between Jadakiss and 50 Cent indirectly led to DJ Green Lantern leaving Shady Records. A few months after the release of The Massacre, Jadakiss appeared on a street DVD, and had DJ Green Lantern on loudspeaker through his phone, without Green Lantern being aware of this. The DJ shared his thoughts on how to deal with the feud. When the DVD was released and Eminem found out about what happened, Green Lantern had to leave Shady Records and Shade 45, and his upcoming album, Armageddon, was no longer a Shady Records-related project.[32] The Alchemist was signed on as the official tour DJ for Eminem on the 2005 Anger Management 3 Tour, replacing the recently ousted DJ Green Lantern.

In August 2005, Eminem and the XXL magazine teamed up to release a special issue titled XXL Presents Shade 45, and was designed to give maximum exposure to Shade 45 as a radio station, and at the same time give maximum exposure to the Shady Records label as a whole, as well as the radio DJ's and G-Unit Records' artists. XXL executive publisher, Jonathan Rheingold, stated that typically magazines based around particular artists were not favorable, but "since Shade 45 is a truly authentic and uncensored rap radio channel, the marriage with the XXL brand made sense," before adding that it is what would interest rap fans.[33] September 2005 also saw the signing of Bobby Creekwater to the label, making him the fifth artist and the second Atlanta-based rapper.[34]

In early 2006, Chicago-born Orange County, California-based rapper named Cashis joined Shady Records, after he managed to get his demo heard by Eminem.[35][36] Later in 2006, Obie Trice released his second album, Second Round's on Me. However, the album did not fare as well commercially as his debut, seemingly because of the state of the hip-hop industry.[37] The album saw a change in Obie Trice's style, whose first album was considered to be a little light-hearted. Second Round's on Me was considered to be a more serious, dark album, mainly showing the grittiness of Obie Trice's life and surroundings.[7][38]

In early 2006, there had been talk of Eminem having the label's roster on a mixtape with new material to be presented by DJ Whoo Kid and The Alchemist.[39] This talk went on for several months. In the end, it was announced that Eminem was so impressed with the mixtape material that he had decided to make it an official album, called Eminem Presents the Re-Up. The album had been long anticipated, until it was released in early December 2006. The release had spawned the single "You Don't Know", which featured 50 Cent, Lloyd Banks, and the latest signee Cashis.[40]

In May 2007, Cashis released the eight-track The County Hound EP in an attempt to have people "fiend" for his music, or garner interest in it. The album was released as a limited edition EP.[41] September saw the release of 50 Cent's third album with the label, Curtis, which was involved in a well publicized competition with rapper Kanye West, who had his third album, Graduation set for release on the same day.[42] In June 2008, Obie Trice departed from the label. A misunderstanding was made where it was believed he was attacking the label and Eminem on a single titled "The Giant" but they were quickly dismissed. In a statement, Paul Rosenberg stated "Shady Records has agreed to allow Obie Trice to pursue his craft in a different forum free from the constraints of the current major label model [...] Eminem will continue to support and work with Obie on many levels of his career [...] He remains a close friend and member of the Shady family."[43] In a 2012 interview, Obie opened up on the topic, admitting having issues with Interscope Records chairman Jimmy Iovine, which was Trice's fault, clarifying "I was kind of reckless, not on time, certain things and [Iovine] didn't want to further the project with me so we tried to work it out but it just didn’t come to a head so I had to do what I had to do," before going on to note that his relationship with the label is great, and he continues to work with Eminem, notably on Bottoms Up, which was to be released originally on Shady Records.[44]

Stat Quo was also released from the label in 2008. Stat felt the root cause appeared to him to be a straining relationship with Eminem stemming from differences relating to the promotion of the album. HipHopDX detailed the events following this point in the situation leading to his release from the label with "Eminem's decision to remove himself from Stat's project, a subsequent, and unexplained, decision made by Dr. Dre to not appear in Stat's video for "Here We Go," and the aforementioned lack of support for the single by parent label, Interscope, Stat began seeking his release from the label."[45] 2009 saw the departure of Bobby Creekwater who had been working on his debut album, A Brilliant Mistake.[46][47]

2010–2016: Shady 2.0 and Shady XV

Slaughterhouse guest featured Eminem's seventh album Recovery on the bonus track "Session One". On January 12, 2011, Slaughterhouse and Yelawolf appeared on the cover of the XXL magazine with Eminem, then was confirmed that both acts were signed to Shady Records. On March 2, 2011, a track called "2.0 Boys" performed by Eminem, Slaughterhouse and Yelawolf surfaced.[48]

Slaughterhouse, it's kinda phase two of Shady. The new generation of Shady Records. And as we're trying to rebuild our label. But it's exciting for hip-hop [...] Everybody here, as an MC, is competitive. And I think, Yelawolf being in the family, the Shady family, it's gonna make him hear what these guys are doin' and wanna step his own shit up. When I hear these guys, I wanna step my shit up. And when they hear each other, I think it'll be a competitive atmosphere, like, makin' these records. And that's better for hip-hop.

— Eminem, XXL[49]

On April 25, 2011, Eminem and Royce da 5'9" announced plans to team up for a joint EP, slated for release on June 14. The project served as a long-awaited follow-up to their 1999 collaboration "Nuttin' to Do", and featured production from Mr. Porter, Havoc of Mobb Deep, Bangladesh and more. "Royce and I started hanging out again and inevitably that led us back into the studio", said Eminem in a statement. "At first we were just seeing where it went without any real goal in mind, but the songs started to come together crazy, so here we are." Royce also talked about it, and said: "I'm excited to see this project come to fruition considering the long lapse in time between when we worked before and now. We had a blast doing it and we just hope everyone enjoys it while we're working on the 'Monster' that will be the Slaughterhouse album."

Eminem signed rapper Yelawolf to the label in 2011.

In October 2011, Yelawolf and Slaughterhouse, along with Eminem, freestyled over East Flatbush Project's "Tried by 12" on a DJ Premier-hosted BET Cypher segment at the 2011 BET Hip Hop Awards. Becoming referred to as the "Shady 2.0 BET Cypher", it was considered to be a fan favorite segment of the cipher sessions presented throughout the awards show, with talk spreading across many online social media outlets, and Twitter having popularised trends relating with the terms "#Cypher" and "#Shady 2.0" as it was airing.[50][51][52][53]

The label showcased acts at the 2012 SXSW festival on March 16, 2012, at the Austin Music Hall. The evening was presented by Shade 45 radio host Sway Calloway, the Shady Records artist line up for the evening included Slaughterhouse and 50 Cent, who performed his début album Get Rich or Die Tryin' in its entirety for the first time.[54] Yelawolf was also scheduled to perform but couldn't due to a spleen injury earlier that month.

On March 20, 50 Cent announced that his 50 Cent's fifth studio album would be released on July 2, 2012.[55] This was later delayed to November 13, 2012. Another delay was announced, pushing the release back to January 2013. On March 29, 2012, Yelawolf announced his second release under Shady, tentatively titled Love Story.[56] On May 24, 2012, Eminem announced his eighth studio album, The Marshall Mathers LP 2, which was then released on November 5, 2013.

When speaking about all future Shady Records releases president Paul Rosenberg said that Eminem's next album would be released post-Memorial Day 2013 and to expect new music from it soon. He also went on to discuss the other acts saying 50 Cent's Street King Immortal would be released in the first half of 2013, with Yelawolf's second album, Love Story, currently being recorded. Rosenberg would also state that all four members of Slaughterhouse would release solo projects prior to them returning to the studio as a group to record their second album under Shady Records. The first album released would be Joe Budden's No Love Lost on February 5, 2013, under E1 Music. The second would be Kxng Crooked's Apex Predator released under Treacherous C.O.B and Empire Distribution.[57] However, Royce and Joell Ortiz of Slaughterhouse would confirm in May 2013 that they had put their solo projects on hold, and had begun working on their third studio album.[58]

On February 20, 2014, 50 Cent announced he left Interscope Records, which included his deal with Shady Records and Aftermath Entertainment, in which he is now signed to Caroline Records.[59]

On August 25, 2014, a press release on Eminem's official website announced an upcoming compilation album by Shady Records, titled Shady XV. The two-disc album is scheduled for release on November 24, 2014, in the week of Black Friday[60] and will consist of one greatest hits disc and one disc of new material from Shady Records artists such as D12, Slaughterhouse, Bad Meets Evil, and Yelawolf. On the same day, August 25, 2014, the first single from the album, titled "Guts Over Fear" and featuring singer-songwriter Sia,[61] was released.

2017–present: Third generation and the disbandment of D12 and Slaughterhouse

On March 3, 2017, Shady Records and Griselda Records announced that Shady Records had signed Westside Gunn and Conway the Machine to the label both individually and collectively.[62] Following the 2017 BET Hip-Hop Awards on October 11, 2017, Shady Records announced that they had signed Compton rapper Boogie.[63]

The signings of these artists has led to Shady's profitability again, with the releases of Yelawolf's Trial by Fire and Eminem's Revival. The latter would suddenly release his tenth studio album Kamikaze without any prior promotion.[64]

During the transition, Royce da 5'9" announced that Slaughterhouse had officially disbanded, so did Eminem with D12, and Yelawolf left the label after releasing Trunk Muzik 3.[65][66]

In 2019, Boogie released his debut album Everything's for Sale, and Griselda released their first album on the label, WWCD, both meeting critical acclaim.[67]

On January 17, 2020, Eminem released his eleventh studio album Music to Be Murdered By without any prior announcement. Commercially, it debuted at number one in 12 countries. In the United States, the album sold 279,000 in its first week becoming Eminem's tenth consecutive number-one album in the country. Eminem became the only artist with ten consecutive number-one albums in the United States and United Kingdom. Both Griselda and Westside Gunn left the label the same year.

On July 2, 2021, it was announced that Atlanta rapper Grip had signed to the label, and later released his debut Shady album, I Died for This!?.[68]

On February 25, 2022, Conway the Machine released his second studio album, God Don't Make Mistakes, and on June 17, 2022, Westside Boogie released More Black Superheroes. God Don't Make Mistakes was his final album before signing off with Shady. That same year, Eminem released his second greatest hits album, Curtain Call 2, following his 2005 compilation album Curtain Call: The Hits.

On July 27, 2023, Eminem announced the signing of Ez Mil to Shady and Aftermath, and announced a collaboration titled "Realest", and later a reissue of Du4li7y.[69]

On May 31, 2024, Eminem came back from hiatus to release "Houdini", the leading single of his upcoming album, The Death of Slim Shady (Coup de Grâce), which was released on July 12, 2024.

Artists

Current acts

Act Year
signed 		Releases
with the label
Eminem 1999; Founder 11
Westside Boogie[70] 2017 2
Grip[71][72] 2021 1
Ez Mil 2023 1

Former acts

Act Years on
the label 		Releases
with the label
D12[73] 2000–2018 2
Obie Trice[74] 2001–2008 2
50 Cent[59] 2002–2014 5
DJ Green Lantern 2002–2005 —
Stat Quo[75] 2003–2008 —
Bobby Creekwater[76] 2005–2009 —
Cashis 2006–2011 1
Bad Meets Evil 2011–2015 1
Slaughterhouse[65] 2011–2018 1
Yelawolf[77] 2011–2019 4
Griselda 2017–2020 1
Westside Gunn 2017–2020 1
Conway the Machine[78] 2017–2022 1

Discography

The following is the list of all albums released through Shady Records and distributed by Interscope Records. Any additional record label involved are specified.

Studio albums

Artist Album Details
D12 Devil's Night[A]
  • Released: June 19, 2001
  • Chart position: #1 U.S.[79]
  • RIAA certification: Platinum[80]
Eminem The Eminem Show[B]
(released with Aftermath)
  • Released: May 26, 2002
  • Chart positions: #1 U.S.[81]
  • RIAA certification: Diamond[82]
50 Cent Get Rich or Die Tryin'
(released with Aftermath)
  • Released: February 6, 2003
  • Chart position: #1 U.S.[83]
  • RIAA certification: 9× Platinum
Obie Trice Cheers
  • Released: September 23, 2003
  • Chart position: #5 U.S.[84]
  • RIAA certification: Gold[85]
D12 D12 World
  • Released: April 27, 2004
  • Chart position: #1 U.S.[86]
  • RIAA certification: 2× Platinum[87]
Eminem Encore
(released with Aftermath)
  • Released: November 12, 2004
  • Chart positions: #1 U.S.[88]
  • RIAA certification: 5× Platinum[89]
50 Cent The Massacre[C]
(released with Aftermath)
  • Released: March 3, 2005
  • Chart position: #1 U.S.[90]
  • RIAA certification: 6× Platinum
Obie Trice Second Round's on Me
  • Released: August 15, 2006
  • Chart position: #8 U.S.[91]
  • RIAA certification: —
50 Cent Curtis
(released with Aftermath)
  • Released: September 11, 2007
  • Chart position: #2 U.S.[92]
  • RIAA certification: Platinum
Eminem Relapse[D]
(released with Aftermath)
  • Released: May 19, 2009
  • Chart positions: #1 U.S.
  • RIAA certification: 3× Platinum[93]
50 Cent Before I Self Destruct
(released with Aftermath)
  • Released: November 9, 2009
  • Chart position: #5 U.S.[94]
  • RIAA certification: Gold
Eminem Recovery
(released with Aftermath)
  • Released: June 18, 2010
  • Chart positions: #1 U.S.
  • RIAA certification: 8× Platinum[95]
Yelawolf Radioactive
  • Released: November 21, 2011
  • Chart position: #27 U.S.[96]
  • RIAA certification: —
Slaughterhouse Welcome to: Our House
  • Released: August 28, 2012
  • Chart position: #2 U.S.
  • RIAA certification: —
Eminem The Marshall Mathers LP 2[E]
(released with Aftermath)
  • Released: November 5, 2013
  • Chart positions: #1 U.S.
  • RIAA certification: 4× Platinum
Yelawolf Love Story
(released with Slumerican)
  • Released: April 21, 2015
  • Chart positions: #3 U.S.
  • RIAA certification: Gold
Trial by Fire
(released with Slumerican)
  • Released: October 27, 2017
  • Chart positions: #42 U.S.
  • RIAA certification: —
Eminem Revival
(released with Aftermath)
  • Released: December 15, 2017
  • Chart positions: #1 U.S.[97]
  • RIAA certification: Platinum[98]
Kamikaze
(released with Aftermath)
  • Released: August 31, 2018
  • Chart positions: #1 U.S.[99]
  • RIAA certification: Platinum[100]
Westside Boogie Everythings for Sale
  • Released: January 25, 2019
  • Chart positions: #28 U.S.
  • RIAA certification: —
Yelawolf Trunk Muzik 3
(released with Slumerican)
  • Released: March 29, 2019[101]
  • Chart positions: #28 U.S.
  • RIAA certification: —
Griselda WWCD
(released with Griselda)
  • Released: November 29, 2019
  • Chart positions: —
Eminem Music to Be Murdered By[F]
(released with Aftermath)
  • Released: January 17, 2020[102]
  • Chart positions: #1 U.S.
  • RIAA certification: Platinum
Westside Gunn Who Made the Sunshine
(released with Griselda)
  • Released: October 2, 2020
  • Chart positions: —
Grip I Died for This!?
(released with Stray Society)
  • Released: August 27, 2021[103]
  • Chart positions: —
Conway the Machine God Don't Make Mistakes
(released with Griselda)
  • Released: February 25, 2022
  • Chart positions: #175 U.S.
  • RIAA certification: —
Westside Boogie More Black Superheroes[G]
  • Released: June 17, 2022
  • Chart positions: —
Ez Mil Du4li7y: Redux
(released with Aftermath)
  • Released: August 11, 2023
  • Chart positions: —
Eminem The Death of Slim Shady (Coup de Grâce)
(released with Aftermath)
  • Released: July 12, 2024
  • Chart positions: #1 U.S.
  • RIAA certification: —

Compilation albums

Artist Album Details
Various Artists 8 Mile[H]
  • Released: October 29, 2002
  • Chart position: #1 U.S.[104]
  • RIAA certification: 6× Platinum[105]
Eminem Curtain Call: The Hits
(released with Aftermath)
  • Released: December 6, 2005
  • Chart positions: #1 U.S.[106]
  • RIAA certification: Diamond
Various Artists Eminem Presents: The Re-Up
  • Released: December 5, 2006
  • Chart position: #2 U.S.[107]
  • RIAA certification: Platinum[108]
Shady XV
  • Released: November 24, 2014
  • Chart positions: #3 U.S.
  • RIAA certification: Gold
Southpaw
  • Released: July 24, 2015
  • Chart positions: #5 U.S.
  • RIAA certification: —
50 Cent Best of 50 Cent
(released with Aftermath)
  • Released: March 31, 2017
  • Chart position: #119 U.S.
  • RIAA certification: —
Eminem Curtain Call 2
(released with Aftermath)
  • Released: August 5, 2022
  • Chart positions: #6 U.S.
  • RIAA certification: —

Extended plays

Artist Album Details
Cashis The County Hound EP
  • Released: May 22, 2007
  • Chart position: #106 U.S.[109]
  • RIAA certification: —
Bad Meets Evil Hell: The Sequel
  • Released: June 14, 2011
  • Chart position: #1 U.S.[110]
  • RIAA certification: Gold

Mixtapes

Artist Album Details
DJ Green Lantern Invasion
  • Released: 2002
Invasion Part 2: Conspiracy Theory
  • Released: 2003
Invasion Part 3: Countdown to Armageddon
  • Released: 2004
Bobby Creekwater Anthem 2 Da Streets
  • Released: 2005
Stat Quo The Prequel to Statlanta
  • Released: 2006
Bobby Creekwater Anthem 2 Da Streets II
  • Released: 2007
Slaughterhouse On the House
  • Released: August 19, 2012
Yelawolf Trunk Muzik Returns
(released with Slumerican)
  • Released: March 14, 2013
Black Fall
(released with Slumerican)
  • Released: October 31, 2013
Slaughterhouse House Rules
  • Released: May 21, 2014
Grip 5 & A Fuck You[I]
(released with Stray Society)
  • Released: October 4, 2022

Notes

  1. ^ An expanded edition of the album was released on June 18, 2021.
  2. ^ An expanded edition of the album was released on May 26, 2022.
  3. ^ A special edition of the album was released on September 6, 2005.
  4. ^ A deluxe edition of the album, titled Relapse: Refill, was released on December 21, 2009.
  5. ^ An expanded edition of the album was released on November 3, 2023.
  6. ^ A deluxe edition of the album, titled Music to Be Murdered By – Side B, was released on December 18, 2020.
  7. ^ A limited edition of the album was released on November 17, 2022.
  8. ^ An expanded edition of the album was released on October 28, 2022.
  9. ^ A deluxe edition of the mixtape, titled Still (5 & A Fuck You), was released on July 7, 2023.

References

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  22. ^ Rahman Dukes (November 22, 2002). "Benzino Ignites Beef By Calling Eminem '2003 Vanilla Ice'". MTV. Accessed January 15, 2008.
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